The name Walt Disney is not just a name as it holds so much value, this name is turned into a brand. The creator of the world’s most famous Mickey Mouse some less familiar as Oswald the lucky duck is a part of a legacy that Walt Disney left behind. The ladder so high Disney brothers went to open Disneyland and Disney World. Which are one of the most visited places in the world. Later on, acquiring world-changing company marvel studios.
The Foundation of Walt Disney.
A short film was created by the animator Walt Disney in early 1923 and The film’s name was Alice’s Wonderland. Which showed a child actress interacting with animated characters. After the bankruptcy in 1923 of his previous films, Disney moved to Hollywood to join his brother. Margaret J. Winkler had a production house and contacted Disney with plans to make a whole series of Alice Comedies. Purchased for $1,500 per reel with Disney as production partner both Walt and Roy Disney (Roy was Walt’s brother). They formed Disney Brothers Cartoon Studio within a year. After few years in 1926, they changed the name to Walt Disney Studio.
After the demise of Alice Comedies, Disney developed an all- cartoon series with the lead character named Oswald the lucky rabbit. The series was produced by Winkler Pictures and distributed by Universal Pictures. Universal owned Oswald, so Disney only made a few hundred dollars. Disney completed 27 shorts before losing the contract in March 1928. At the same time, Charles Mintz hired away four of Disney’s primary animators. Just to start your own animation studio named Snappy comedies.
Origination of Mickey Mouse (1928-1934)
To recover from the loss of Oswald the Lucky Rabbit, Disney came up with the idea of a mouse character, which was earlier named Mortimer and this happened on a train to California, Disney started to draw simple drawings. Later the name was changed to Micky Mouse as Disney’s wife dislike the previous name. Steamboat Willie was Disney’s first sound film and starring was Mickey, it was released on November 18, 1928. It was the first Mickey Mouse sound cartoon released. Steamboat Willie was an immediate smash hit, and its success was attributed not just to Mickey’s appeal as a character But it was the first cartoon to feature synchronized sound. Disney continued to produce cartoons with Mickey Mouse and other characters and began a series with Columbia Pictures named Silly Symphony.
Snow White and the Seven Dwarfs (1934-1950)
To push the boundaries even further despite a short film Disney decided to produce a full-length feature film. In the year 1934, It took three years to complete when Snow White and the Seven Dwarfs premiered in 1937. By 1939 it began the highest-grossing film of that time. From the profits of Snow White and The Seven Dwarfs, Disney financed the first studio headquartered to this day. The studio continued to release more movies such as Pinocchio (1940), Fantasia(1940), Dumbo(1941), and Bambi(1942). After World War 2 began, box office profits declined. Even the studio’s characters joined the meant to increase public support for the war effort. Even the studio’s characters joined the effort, as Donald Duck appeared in a number of comical propaganda shorts. Including Academy Award-winning Der Fuehrer’s Face (1943).
Disneyland and Walt Disney’s death (1950-1966)
The release of Cinderella in 1950 proved that feature-length animation can still succeed in the marketplace. Other releases were also successful such as Alice in Wonderland(1951) and Peter pan(1953), both were in production when the war began. Disney’s first all live-action films like The story of Robin Hood and His Merrie Men(1952).
In December of 1950 Walt Disney Productions teamed up with Coca-Cola. It was for the first-ever venture into television. The One Hour in Wonderland on NBC television network. The first regular television series was launched in 1954 on the ABC network. Walt Disney used his Disneyland series to unveil what would become The Disneyland as an idea where children and parents could have fun at the same time. In 1955, Walt Disney opened Disneyland to the general public.
After a shaky start, Disneyland grew and started to attract customers from all around the country and all around the world. Later Walt Disney started looking for a second theme park location. In November 1965, “Disney World” was announced. Where plans for them parks, hotels, and even model city on thousands of acres of land purchased outside Orlando, Florida.
On December 15, 1966, Walt Disney died of complications relating to lung cancer, marking the end of an era for the company.
New Leadership (1966)
A new leadership formed after the death of Walt Disney. Roy O. Disney took over as chairman, (CEO) and president of the company. One of his first steps as president was to rename Disney World as “Walt Disney World” in honor of his brother’s vision. The last two films which Walt actively supervised were released. The animated feature The jungle book and The Happiest Millionaire. The studio released a number of comedies (the 1960s) including The Love Bug (1969s highest-grossing film)
On October 1, 1971, Walt Disney World opened to the public, with Roy Disney dedicating the facility in person later that month. On December 20, 1971, Roy O. Disney died of a stroke. He left the company in the control of Donn Tatum, Card Walker, and Walt’s son-in-law Ron Miller. They all were trained by Walt and Roy.
Walt Disney’s legacy is still alive in the heart of million’s of people. The vision which he had and the success he gained in such a short time frames is a example of hard-work and dedication, the love for creation and animation. The Disney brothers setup a benchmark which is so high and original, that it still remains and will remain for more years in future.